Fabric raises $43m and looks to end replatforming in e-commerce

Headless e-commerce platform startup, Fabric, has announced a $43 million Series A funding round led by Norwest Venture Partners, with participation from Redpoint Ventures and Sierra Ventures.

This follows on from the company bagging $9.5 million in seed funding, and will be used to accelerate product development and expand its team. Scott Beechuk, Partner at Norwest Venture Partners, will join the board of directors.

We are thrilled to announce our Series A investment in @fabric_commerce, a headless commerce platform purpose-built for growth, founded by @FaisMasud and @rybartley.

Norwest partner @sbeechuk shares the story behind our investment here: https://t.co/mOuKbKys4l pic.twitter.com/Dapc4B4X8A
— Norwest (@NorwestVP) February 9, 2021

"Successful retail companies win today by differentiating their brand and delivering modern customer experiences," says Faisal Masud, CEO at Fabric.

"However, they are faced with inferior options: either compromise on commerce platforms that weren't built for their needs, or sell via Amazon and lose control of their brand and data.”

“Fabric was built for growing D2C and B2B brands, and is run by industry veterans. We know what it takes to scale and want to end replatforming in e-commerce."

"E-commerce reached new heights in the past year and it's not slowing down, but too many D2C and B2B brands don't have the right technology to capture the opportunity," adds Beechuk.

“With Fabric's headless commerce platform, retailers can effortlessly extend the immersive in-store shopping experience to the digital world."