Customer data venture Lexer announces $25.5m Series B

Customer data platform Lexer has bagged $25.5 million in a Series B round led by Blackbird Ventures and King River Capital.

The venture previously raised $8 million.

We’re delighted to announce our growing partnership with @theiconicau, Australia’s leading online fashion and footwear company. Thanks so much to Alexander Meyer and the rest of THE ICONIC team for choosing Lexer as your CDP partner once again! #cdp #partnership #fashion pic.twitter.com/3grJ3uneLX

— Lexer (@camplexer) February 17, 2021

It plans to use the latest funding to expand its product and hire across its offices in Australia, the US, and Southeast Asia.

“Brands are awash with data these days, but it’s siloed, and they have no way of sorting, managing, gleaning insights, and taking action from it,” says Lexer CEO David Whittle.

“Lexer allows them to collect and enrich fragmented data sources into a single customer view to genuinely understand and engage their customers in personalised ways.”

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