Bluecore brings in Pat Deskin as first ever Chief Revenue Officer
Retail marketing technology company, Bluecore, has announced the appointment of Pat Deskin as Chief Revenue Officer (CRO).
Deskin previously served as EVP of Sales at Salsify and Global VP at Zuora.
In 2021, Bluecore became one of retail technology’s newest unicorns, following its $125 million Series E.
The company was founded in 2013 and built specifically to drive outcomes that directly influence online retailers’ growth. Among them: increased conversions, repeat purchases, and margin preservation.
As CRO, Deskin will lead efforts to drive retailer adoption of Bluecore’s technology.
“As I spoke to Bluecore's customers, it became clear that there was something unique and disruptive about how it enables them to act on data to communicate with shoppers in the moment of intent,” says Deskin.
“There’s a real gap in the market for a technology built for the highly nuanced needs of retailers. The ability to capture every revenue opportunity as it happens is what stands between the world’s leading retailers and their ability to transcend market forces.”
“I look forward to doing my part to build Bluecore forward into an iconic company serving retail.”
“Pat’s experience scaling ecommerce and technology companies will be particularly beneficial to Bluecore as we bet big on our ability to drive revenue for retailers who are leaning into direct-to-consumer to drive growth,” says Fayez Mohamood, CEO at Bluecore.
“Our mission since inception has been solving one of retail’s longest standing problems: retailers’ inability to use their own data to identify their best customers and retain them for life.”
“With Pat leading our retailer facing efforts, we’ll be able to transform our solution to this challenge into our path to growth and increased market share.”
2022 RTIH Innovation Awards
Bluecore is among the nominees in the Technology Implementation of the Year (Rest of World) category at the 2022 RTIH Innovation Awards.
It has been shortlisted for its work with NOBULL, which enlisted Bluecore with the goal of customising customer communications based on any product component, such as style, material, or type of product, to turn its one time buyers into not just repeat customers, but also true brand loyalists.
MANO, MoEngage, Walmart, and Focal Systems are also in the running for this award.
The winner will be revealed at an exclusive event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who have entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“I’m now looking forward to deciding the winners with our judging panel and announcing them at our central London event in December.”
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