Perfect Corp. and Reza launch virtual try-on shopping experience

Reza, a Parisian jewellery brand, has launched a website powered by Perfect Corp.’s AgileHand technology.

This offers an immersive AI and AR shopping journey, allowing consumers to experience Reza’s rings, earrings, and bracelets through interactive virtual try-on technology.

3D hand mapping technology uses physically based rendering to aid in precision 3D objects with true to life finishes, mimicking the light scattering effects of different materials to ensure Reza pieces are accurately recreated as digital renderings.

“We are thrilled to partner with Reza to bring their luxury designs to life via Perfect Corp.’s hyper realistic AI and AR powered virtual try-on solutions,” says Alice Chang, Founder and CEO, Perfect Corp.

“It is exciting to see of our impactful omnichannel services enhancing the luxury accessories shopping journeys, delivering an immersive and impactful virtual try-on experience for Reza customers.”