That’s a wrap! JD.com Singles’ Day promotion draws to a close
JD.com’s 2022 Singles’ Day Grand Promotion came to its end on 11th November, with the 11-day promotion having started at 8pm on 31st October.
It laid claim to a record breaking event and a growth rate that exceeded the industry average, although it did not provide specific sales etc information.
Since last year, the Chinese e-commerce giant has been kicking off the event four hours before midnight, allowing consumers to place orders without having to pull an all nighter.
“This Singles’ Day, we increased investment in optimising our ecosystem, lowering operations costs and improving service guarantees, to help brands and merchants, especially SMEs, seize growth opportunities,” says Lijun Xin, CEO at JD Retail.
In the first 28 hours on 31st October, transaction volume of nearly 50,000 small and medium-sized brands and 70,000 small and medium-sized merchants increased 100%.
Consumer-to-Manufacturer (C2M) enables partners to embrace fast growth and reduce product launch time by 67%, JD claims, Transaction volume of C2M-based products increased 32.7 times this Singles’ Day.
Additionally, more than 200,000 nationwide physical stores launched on JDDJ and Shop Now, an increase of 100% compared with the last Singles’ Day, to offer one-hour delivery to consumers.
JD also says that, behind the scenes, thanks to its 1,400+ warehouses, smart supply chain and logistics infrastructure, hundreds of delivery robots and so on, orders are being processed swiftly to be delivered to customers’ doorsteps nationwide.
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