Tractor Supply Company adds BNPL firm Klarna to payment options line up

Tractor Supply Company, a rural lifestyle retailer in the United States, has announced a partnership with FinTech firm Klarna to offer customers its Pay in 4 offering.

Through this service, purchases can be split into four interest free payments, with the first one collected upon order confirmation.

“We’re always evolving to offer our customers new ways to shop for Life Out Here,” says Kurt Barton, Executive Vice President, Chief Financial Officer and Treasurer at Tractor Supply.

“In today’s environment, providing multiple payment options to fit each customer’s unique financial circumstance is more important than ever.”

“We’re excited to include Klarna as one such option that offers an accessible and interest free way for our customers to get the products they need, just in time for the holiday shopping season.”

Customers can select the Klarna button at checkout on TractorSupply.com or through the Klarna app across Tractor Supply stores throughout the US. Payments are automatically collected every two weeks with no interest.

“We’re thrilled to have Tractor Supply join the over 450,000 retail partners that already offer our interest-free payment options, to help consumers save time and money along their shopping journey,” says Kristina Elkhazin, Head of North America, Klarna.

“Through this partnership, Tractor Supply customers can benefit from having an additional, flexible payment method as they shop Tractor Supply’s extensive product offering.”