Ingka Centres opens pop-up PlayLabs for parents and children

Ingka Centres, part of the Ingka Group, is opening what is pitched as a first of its kind PlayLab, giving visitors and local communities in Europe and China the chance to immerse themselves in a series of interactive and educational activities.

The aim here is to encourage and inspire parents and children to play more together.

Shoppers can enjoy the 3D Art Exhibition and Illusion Space. They can also experience the Anti-Gravity Room or unleash their inner artist, by picking up a paint brush and getting creative at the Wall Mural.

Those unable to make it down to the PlayLab are invited to try out the online VR Kit at home.

Jens Nielsen, Global Commercial and Digital Director at Ingka Centres, says: “It’s time we all started inserting a little more play into our lives.”

“We know the benefits of play are immensely important for overall wellbeing, so we are thrilled to be launching PlayLabs in our Meeting Places across Europe and China, helping to create bonding moments for families that will become lifelong memories.”

“This activation forms part of our long-term goal to bring together families and friends for quality time beyond the shopping experience at our meeting places.”