Buy with Prime set to be widely available by 31st January following invite only launch

Amazon reports that Buy with Prime, the e-commerce giant’s direct-to-consumer offering for merchants’ own online stores, has been shown to increase shopper conversion by an average of 25%.

Launched in April, on an invite only basis, this enables merchants to extend the benefits of Prime on their own online stores.

Amazon has also announced that Buy with Prime will be widely available to US-based merchants by 31st January.

The company is also launching Reviews from Amazon, so that merchants can display ratings and reviews from Amazon customers on their own online stores for no additional cost.

“We’ve been working closely with merchants since the launch of Buy with Prime and have been thrilled to hear the results it’s helped drive for them so far,” says Peter Larsen, Amazon Vice President of Buy with Prime.

“We’ll continue innovating and investing in new features, such as Reviews from Amazon, to help merchants of all sizes succeed and give Prime members the shopping benefits they love, whether it’s on Amazon or beyond.”

“Our mission is to make smart home technology accessible to everyone, and that’s why we were quick to jump at the chance to offer Buy with Prime and the Prime shipping promise to our customers,” says Logan Dunn, Head of E-commerce at Wyze.

“I mean, who doesn't want an accelerated checkout and fast, free shipping? Our customers seem to agree. We're seeing a 25% higher conversion rate, and we've now added Buy with Prime to all eligible products in our catalogue.”

“Trophy Skin was founded in 2013 with the idea that costly in-office skincare treatments should be available at home,” says Susie Tew, Director of E-commerce, Trophy Skin.

“Adding Buy with Prime on our website allows us to take that idea further by giving Prime members the option to purchase skincare tools and topicals with fast, free shipping and hassle-free returns. When given the option to check out using Buy with Prime, we see a conversion rate increase of over 30%.”

Buy with Prime is designed to work with most online stores, including e-commerce service providers such as BigCommerce.