VoCoVo enters US market by rolling out voice communication technology to The Fresh Market

VoCoVo has expanded into the US market through the roll-out of its technology with food retailer The Fresh Market.

The Fresh Market has deployed VoCoVo’s wireless headsets in 44 stores, with the aim of improving both in-store and external communications.

It has also installed customisable keypad devices across six checkouts in every store to enable employees to call a manager or request a price check at the push of a button.

Out of five segments within the keypad’s button face, the food retailer has configured three of them to improve store security.

The staff can call their manager to the front of the store for assistance and discretely alert them of the arrival of an armoured vehicle to securely pick up and transport money to the bank.

The announcement follows a trial in the retailer’s Greensboro, North Carolina store in July 2022 before expanding to further 43 stores this year.

Ben Burton, Director of Communications at The Fresh Market, says: “We’re committed to providing the best experiences for our customers, whenever they visit our store or seek answers to their questions via the phone.”

“With VoCoVo’s smart communication technology and telephony integration, we’ve been able to ensure that no call goes unanswered, leading to faster response times and improved customer satisfaction.”

Martyn Jones, Chief Commercial Officer, VoCoVo, comments: “We’re thrilled that The Fresh Market has chosen to enhance its in-store team communications and customer experience with VoCoVo’s technology.”

“We’re glad to see demand and interest from North American retailers who are looking to improve customer service and in-store efficiencies in such a competitive market.”

“Our partnership with The Fresh Market demonstrates our commitment to addressing those needs and represents a significant step forward in our regional growth strategy.”

“Since implementing VoCoVo’s devices, our stores have been able to significantly improve efficiencies,” says Scott Jones, Digital Communications Manager at The Fresh Market.

“Having integrated VoCoVo’s technology with our phone system, we were instantly able to cut out unnecessary walking, saving our store managers time in their day for more business critical tasks.”

“This could, for example, include attending to the armoured car to make collection more efficient and ensure no additional charges are incurred, ultimately minimising our business costs.”