Dunelm tackles shoplifters with VoCoVo headset feature
VoCoVo has partnered with Dunelm to help the retailer prevent in-store theft and loss.
This has been achieved through the roll-out of a new feature to colleagues’ VoCoVo headsets.
Prior to the implementation, Dunelm was facing a series of security challenges, with stores regularly targeted by thieves.
Recognising the important role communication can play in supporting security measures, the retailer identified a gap in its systems.
With VoCoVo headsets already in use throughout its UK stores, the two companies worked together to introduce the aforementioned new function.
This upgrade, unique to Dunelm’s stores at present, enables colleagues to issue a pre-recorded tannoy announcement at the push of a button, reminding shoppers of the in-store security measures in place.
Following initial trials at two locations, this feature has now been rolled out across 100 UK Dunelm stores.
Martin Dunn, Security and Loss Prevention Manager at Dunelm, says: “From initial conversations right through to deployment, the speed at which the VoCoVo team managed to roll-out the new security feature to our stores has been incredible.”
“The safety of our employees and customers is our number one priority, and so enabling colleagues to trigger an announcement when there may be a threat is fantastic.”
“So far, the feedback from stores has been hugely positive and, on hearing the announcement, we’ve seen many incidents of would-be shoplifters leaving the store empty handed without needing to be confronted by in-store teams.”
In addition to the new security capability, Dunelm colleagues continue to use their VoCoVo headsets to improve efficiency across different teams, answer customer queries quicker, deal with Click & Collect enquiries, and receive HQ updates.
