Bridge Furniture & Props announces film and TV client focused retail technology partnership with Lily AI

Bridge Furniture & Props has entered in to a partnership with Lily AI to enable its film and television industry clients to find the perfect set décor on its website.

Bridge Props is a trade resource for trending furniture, accessories, and decorative items for entertainment industry, commercial, photography, and events professionals.

“We have always prioritised user experience on our website and are excited to introduce a new set of functionality that will help our clients to find and curate exceptional pieces that fit both classic and trending styles,” says Dave Wilson, Bridge’s Chief Executive Officer and Partner.

“Our partnership with Lily AI is so exciting because we can now collaborate on trends we’re seeing from our own client base that echo trends happening in the broader consumer market.”

“Bridge is the perfect example of driving business growth through artificial intelligence that helps humans to do their jobs better and more efficiently,” says Purva Gupta, Lily AI Co-founder and Chief Executive Officer.

“We believe AI is best leveraged when it augments human capabilities and allows set decorators to use normal, everyday language to find the trends they are looking for in furniture, accessories, and home décor items.”

Lily AI’s technology uses computer vision and natural language processing to match and categorise home goods, art, furnishing, and more with a multitude of attributes with commonly used consumer terms that can be surfaced to clients, and make it easier for them to search Bridge’s vast inventory.

Bridge recently launched entirely new web and search experiences for its New York, Los Angeles, and Atlanta locations that surface product attributes identified by Lily AI’s artificial intelligence.

Clients visiting its site can now refine rental searches for colours, fabrics, and materials that mesh with their creative vision.

In addition, Bridge will also showcase new style trends identified from Lily AI’s proprietary database of consumer behaviour. Clients can build sets that represent a variety of motifs, such as “Hollywood Glam,” “Comfortcore,” and “Minimalism,” to name a few.