LeMieux deploys Akeneo retail technology to improve product experiences for customers

Equestrian brand, LeMieux, says that it has improved product experiences through the creation of a single source of data in partnership with Akeneo.

Founded in 2006, and originally known for its saddle pads, the brand has since expanded its range into most areas of equestrian equipment, as well as premium rider wear and accessories, creating a signature LeMieux look and colour story. 

In addition to its direct-to-consumer (DTC) website, its products are sold by more than 500 online and bricks and mortar outlets, including Selfridges and John Lewis, in more than 69 countries globally.

Historically, it had no single source of product data across its sales or marketing channels.

Data sets were stored on spreadsheets that needed manual input at each stage of the product lifecycle by multiple teams in the business. This was impacting data quality and consistency of the product information available to internal teams, third parties, and customers. 

Additionally, the process of enriching product data was operationally inefficient because of the manual processes of multiple teams checking and entering data. 

The company wanted to unify and enrich its product data into a single platform. And it aimed to provide a foundation of accurate and up-to-date product information to improve the customer experience and make both its core range and seasonal collections more shoppable.  

It also wanted to ensure that the product experiences it delivered to its trade partners were not only consistent and information rich but would also uphold the brand’s identity and values when merchandised on third-party retailers’ websites.

LeMieux selected Akeneo because of the usability and accessible user interface of the solution, as well as Akeneo’s open API infrastructure and MACH architecture.

Within one month of going live, it has more than 4,500 products, which comprise over 13,000 SKUs categorised in Akeneo PIM. 

Dan Mahoney, LeMieux Managing Director, comments: “As a brand, we are synonymous with quality and our partnership with Akeneo is central to ensuring the quality of not only our product data but also our shopper experiences, regardless of where our customers engage with our brand.” 

James Barlow, Director UK&I at Akeneo, comments: “Product experience is the keystone for commerce and foundational for creating meaningful customer experiences that build long-term connections with shoppers to drive conversions and loyalty. We’re proud to have partnered with LeMieux to future-proof its product experience strategy for growth and further success.”

2023 RTIH INNOVATION AWARDS

Akeneo is among the shortlisted companies at the 2023 RTIH Innovation Awards.

It is in the running for our Technology Vendor of the Year gong.

Our winners will be revealed at a fantastic awards ceremony, which will take place at the Barbican Centre in central London.

The event will be held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

To book your place at this must attend event, click here.