E-commerce translation ROI: what to know in 2023?

If you run an e-commerce store, e-commerce translation should be something to take seriously if you market your brand in different regions.

However, translating your product reviews and marketing content into different languages is a tedious process including the fact that you need the required language skill to translate effectively.

Successful ecommerce brands understand the potential of e-commerce translation ROI which is why they invest substantial capital into it.

Today, the need for data processing and translation work hand in hand.

Why is e-commerce translation important?

Ecommerce translation is important because it is a proven method to reach different markets, raise revenue, drive customer engagement and inspire loyalty.

Brands that market their products in different regions where different languages are spoken need to communicate in languages that the local population understands. These days, customers not only buy what they see but what they can understand.

So if your product is marketed in a language the target market cannot understand, you will not make as many sales as you projected.

This will affect your long-term business goals and objectives. With the right translation, you can increase user engagement and increase their trust level and loyalty to your brand.

What is e-commerce translation ROI?

Ecommerce translation is the process of translating advert and service materials from one language into another so the target audience can relate.

The materials may be reviews, product descriptions, blogs, messages, etc. Anything that the ecommerce store will use to connect and interact with the target audience is translated into the target language for easy understanding.

Brands engage in ecommerce translation to make their online store appear more natural to the buyers who come calling.

Types of e-commerce translation content

Here are the types of content e-commerce stores translate into target languages their audience can understand.

Product description

More customers are likely to buy a product whose description is written in their language than another with a foreign language.

E-commerce translation ROI leads to high sales volume which is why multi-regional stores adopt this approach when marketing their products.

Review

Products used and reviewed by other users attract new buyers because they will believe that they can enjoy the same benefits.

However, the reviews will be virtually useless if they are written in languages the target audience cannot read and understand. If your brand has customer reviews in the local language they will increase your brand's credibility and also offer valuable insight to new customers.

Customer support

Any material that offers support and instructions to customers should be translated into their local language.

Customers only buy products they believe they can use. Furthermore, they are more likely to recommend your store or return to shop some more in the future because of your value added service.

How can e-commerce translation aid ROI?

Ecommerce translation ROI are numerous and here are some of them. If you want to increase your returns on investment you must consider these points.

Reduce business cost

Translation reduces running costs more than you can imagine. You will be amazed to know the number of mistakes you will avert if your customers could understand the message you are communicating.

Unnecessary delays and errors will reduce wastages and waiting times so less money will be spent correcting such errors.

Customer support

Another way ecommerce translation can aid ROI is in the area of customer support. If buyers know that they will get after-slaw support from your store they are likely to buy from you. This is especially true if you market a highly technical product with complicated features.

Customers want to know that they won't be abandoned after buying from you. If your self-service or after sale service materials are in the local language your ecommerce store will attract more customers thereby leading to increased sales.

Compliance

You avoid potential fines as a result of compliance mistakes if your information is localized in line with local content laws.

Hiring a professional translator to handle your translations will help you save money that would have been lost because of mistakes. If you manage a health ecommerce store for instance, you need to pay close attention to the local laws governing the industry in your target country.

Drive traffic

More visitors will visit your ecommerce store if you market in a language they understand. You can even use Google Analytics to track their behaviour on your platform.

If your product is translated into the local language they will spend more time reviewing what you have for sale and this will increase your chances of making a sale.

Increase conversion rate

Your conversion rate will spike as more buyers will be willing to buy from you. Localisation inspires buyer confidence.

Increased revenue

Last but not least is increased revenues. Your returns on investment will increase with increased customer activity and engagement.

All your marketing efforts will also be worth it in the end as you build a connection with prospects in your target region.

Investing in e-commerce translation ROI may seem like extra expenditure but the long-term impact on your marketing fortune cannot be overemphasised. Localising your promotional materials is the fastest way to build your brand in a local market.