Online fashion giant boohoo Group is now delivering to what3words addresses
Online fashion retailer boohoo Group and location technology specialist what3words have announced a new partnership.
In the UK, deliveries can be challenging. Addresses aren’t always accurate, street names are often duplicated, postcodes cover broad areas, and specific building entrances can be hard to find.
To tackle this, what3words has divided the world into a grid of 3m x 3m squares and given each square a unique combination of three words.
The integration of its technology into boohoo Group’s services has been launched on boohoo, boohooMAN, Nasty Gal, Burton, Dorothy Perkins, Wallis, Warehouse, Coast, Misspap, Karen Millen and Oasis checkout pages.
Chris Sheldrick, Co-founder and CEO at what3words, says: “Time rarely moves slower than in the hours and minutes spent waiting for an exciting new purchase to arrive, which makes it even more frustrating when the delivery driver can’t find the right door, or when your order ends up with your neighbour.”
“Adding a what3words address at checkout ensures drivers know exactly where to deliver, getting packages to customers as quickly and efficiently as possible.”
The news follows what3words’ announcement of its partnership with DHL Parcel UK last week.
