New Look taps parcelLab platform as it looks to boost post-purchase customer experience

New Look has partnered with parcelLab to improve post-purchase experiences for its online customers.

The tie up will enable the fashion retailer to provide messaging and personalised communications from purchase to delivery, and beyond.  

New Look’s decision to invest in this area is part of a wider drive to boost its customer centric fashion credentials.

Leveraging parcelLab’s technology, it will be able to undertake direct communications with customers, including important information updates on the status of their orders.

It will also enable the brand to make personalised and relevant recommendations to shoppers on additional items they may be interested in based on previous purchase behaviour.

Happy Valentine’s! However you’re celebrating, we hope you have a LOVE-ly day! https://t.co/MGKXlrdm3w pic.twitter.com/Ltotxld5zA

— New Look (@newlook) February 14, 2023

Nick Ormerod, Director of E-commerce at New Look, comments: “As a company, we always strive to cultivate the best possible experiences for fashion lovers, whether in store or online.”

“The partnership with parcelLab will help us to provide seamless post-purchase interactions that keep customers happy and engaged.”

“Having timely and relevant communication with our customers at this important stage of the purchase journey not only reduces the pressure on our teams internally - meaning that when an issue does arise, they can provide faster responses - but it means we are well positioned to drive greater loyalty and repeat purchases.”  

Tobias Buxhoidt, CEO and Co-Founder at parcelLab, says: “We’re delighted to be working with such a forward thinking brand as New Look, helping them to continue providing the best possible experiences to their customers.”

“At this critical time for the retail industry, it’s more important than ever that brands make each interaction with customers meaningful and relevant – and the post purchase experience is a crucial part of this.”

“We look forward to supporting New Look in providing customers with clear and proactive communications that are key to unlocking loyalty and enabling business growth.”