Budweiser transforms advertising billboard to showcase up and coming artists on eve of Brit Awards

Ahead of this week’s Brit Awards, Budweiser is turning its traditional advertising billboard into a pop-up stage in a bid to place a spotlight on up and coming artists and engage the public. 

Hosted in Shoreditch, London from 6pm on 10th February, a selection of artists will be performing a free concert.

People will be able to enjoy a free Budweiser whilst checking out the music.

The performances will be live streamed via projectors across London, culminating in a broadcast on screens outside and inside the O2 Arena on the night of the Brits.

These broadcasts will be accompanied with a QR code leading to a specially curated playlist with songs performed by the breakthrough talent.

Jack Morris, Senior Brand Manager at Budweiser, says: “Budweiser has always celebrated greatness, and with The Brits round the corner, what better time to showcase up and coming musicians.”

“We wanted to build a stage where everyone and anyone is welcome and are proud to work with this fantastic selection of musicians to support them on their career journey. Get yourself down to the event, grab a Bud and enjoy the talents our next generation of music icons have to offer.”