Hexa raises $20.5 million in Series A funding for 3D asset visualisation and management platform

Israel-based Hexa, a 3D asset visualisation and management platform specialist whose customers include Amazon, Macy's, Logitech, and Crate and Barrel, has announced a $20.5 million Series A funding round, bringing total funding to date to $27.2 million. 

The funding came from Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC.

Founded in 2018, Hexa’s proprietary tech stack digitises products like furniture and fashion using existing 2D images and AI, creating a new 3D model, a digital twin of the physical object.

This can then be deployed on websites, social media and in AR applications.

Consumers control the model with their cursor, allowing them to inspect the asset from any angle. Hexa provides storage, management, distribution, and analysis of the models its customers create. 

“We are convinced 3D content will be at the heart of all online and offline retail,” says Hexa CEO and Co-founder Yehiel Atias. “You have to make it easy to use, inexpensive, and fast to return on your investment.”

The aforementioned models can be moved onto any web page, social media site, or game engine with a snippet of code.

Hexa says that its 3D Viewer facilitates parallel processing, loading at the maximum frames per second without sacrificing computational power. 3D models load as quickly as 2D images and are immediately interactive. 

“Taking a product library, converting it to 3D, inspecting it and deploying it is a tremendous undertaking,” says Co-founder and CTO Jonathan Clark.

“But we’ve eliminated the pain points with a fast, scalable solution to a very specific problem everyone selling anything in the metaverse is going to encounter.” 

Hexa previously raised $1.2 million in pre-seed funding and $5.5 million in seed funding rounds.