Larusmiani teams with Zyler to introduce virtual try-on technology in Milan store

Larusmiani, an Italian bespoke menswear store, is introducing virtual try-on technology in its Milan store.

With the help of Zyler technology, customers can now try on anything in-store without the need for a physical dressing room.

They can use the screens in-store to choose an outfit, take a selfie, enter measurements, and then view the collection on themselves.

They can experiment with different colours, styles, and fits, and get a clear idea of how the clothes will look and fit before making a purchase.

The experience is in collaboration with Deloitte, as part of its Luxury Experience Lab in the Larusmiani store at the heart of Montenapoleone District in Milan.

Guglielmo Miani, Larusmiani CEO at Larusmiani, says: "We are very excited to offer a virtual try-on experience to our clients at our flagship store in Milan.”

“Clients are now able to see themselves in our whole collection in a few seconds and explore a new in-store experience. Feedback is very positive and we are already seeing conversions in our store.”