Marks and Spencer taps Zyler virtual try-on technology for in-store Jaeger trial

M&S and Zyler have partnered to deliver an in-store virtual try-on experience.

The former brought the latter’s technology to its Oxford Circus and Harrogate branches, where it was trialled with clothing brand Jaeger .

Shoppers added a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection.

Sales assistants guided customers through the process and gave style advice.

Zyler CEO, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store”.

He adds: “Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”.

“We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience.”

2022 RTIH Innovation Awards

Zyler was among the shortlisted companies at the 2022 RTIH Innovation Awards.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”