Windsor enlists Stylitics to launch AI powered e-commerce styling and product recommendations
Windsor has announced a new partnership with Stylitics to launch automated styling and product recommendations for its e-commerce business.
“We are thrilled to partner with Stylitics to elevate our customers’ experience and provide her with even more fantastic ideas for outfitting and styling our head-to-toe offerings,” says Tina Konow, Vice President of E-commerce, Windsor.
“Stylitics’ platform has successfully automated Windsor’s fashion guide to deliver on-brand digital merchandising recommendations that our shoppers find inspirational and personalised.”
Stylitics recently closed an $80 million Series C fundraising round, bringing its total funding to $100 million.
It says that, to date, it has driven more than $2.5 billion in incremental revenue with more than 100 million additional units sold to nearly 3,400 brands.
“We are thrilled to welcome Windsor to our growing list of leading brands that improve the customer journey with Stylitics’ compelling styling, outfitting, and bundling content,” says Stylitics Founder and CEO, Rohan Deuskar.
“With prom, graduation, and wedding season just around the corner, Stylitics will offer Windsor’s shoppers personalised recommendations to help them find the perfect dress, matching shoes, and accessories while also giving them outfitting suggestions to maximise their selection.”
Windsor, owned and operated by the Zekaria family since 1937, operates more than 330 retail locations across the United States and online.
Continue reading…