Benefit taps Antavo technology as cosmetics brand personalises its loyalty programme
Benefit Cosmetics has launched a new loyalty app, powered by Antavo.
Benefit Loves is a free to join offering, available in the UK, where members can earn “hearts” with rewards for a variety of actions such as shopping at Benefit boutiques, booking a beauty treatment or making online purchases.
The programme has launched to online customers and in-store at the six Benefit owned UK stores, with plans to potentially extend the scheme in the future.
“Benefit was built on the belief that beauty should be fun and make everybody feel good, creating a beauty community for all,” says Sarah Harbon, General Manager at Benefit Cosmetics UK
“This is why we wanted a platform provider like Antavo that was flexible and enabled plenty of exclusive and engaging features for everyone. With their help, every interaction for our programme members invites them to have fun and inject bursts of joy.”
“We felt an instant connection with Benefit cosmetics, as we both believe that meaningful and lasting experiences are the key to making customers happy and most importantly, loyal. We feel well placed to be the engine behind Benefit Loves, a loyalty programme that focuses on brand love in all of its aspects,” says Zsuzsa Kecsmar, Chief Strategy Officer at Antavo.
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