True and BRC announce partnership to drive retail innovation and technology adoption
True, a retail and consumer specialist investment and innovation firm, has announced a partnership with trade association British Retail Consortium (BRC).
The aim is to give BRC members access to cutting-edge technology and to foster innovation through True's expertise and network.
True has developed a new offering, Amplify, to help retailers find technology that works for them.
This is powered by its experience from investing in and growing technology startup businesses, its sector research, and technology successes with its corporate partners in the retail industry.
The partnership kicks off with a series of roundtable events for BRC members on accessing better technologies.
Matt Truman, Co-founder and Executive Chair at True, says: "Our focus is on democratising access to technology innovation for retail and consumer businesses – helping winning tech to travel farther and wider.”
“By joining forces with the BRC, we aim to facilitate greater collaboration between consumer brands, retailers, and technologies. The BRC is a force for positive change, and we are thrilled to be able to help to provide value to its members."
Helen Dickinson, Chief Executive at the British Retail Consortium, says: “Our partnership with True aligns perfectly with the BRC's purpose of making a positive difference to the industry and our goal to help our members maximise the opportunities presented by digital transformation.”
“It paves the way for greater access to proven tech that will help accelerate that transformation and empower our member businesses."
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