Winning new customers: ten ways to boost conversions and revenue

There are many different challenges to consider when running a modern business. Nonetheless, winning new customers will always be one of your greatest priorities. Without sales, the entire venture will be destined to fail. Regardless of how effective other elements might be.

Whether looking to scale your business or give a new adventure the best possible start, the following ideas are just for you.

1| Invest in your SEO strategy

It will be impossible to gain sales if nobody knows of the company’s existence. It is shown that half of all shoppers discover brands on search engines while over half continue their research online.

Given that the majority of users won’t scroll past the first page of Google results, it’s vital you invest in your SEO strategy. It will boost brand awareness and legitimize your company.

Besides, the people that find your brand or products in this way are already thinking about a purchase. So, it is easily one of the most effective marketing campaigns. 

2| Sell on third-party platforms

Directing people to your website can be tough. Even when you successfully achieve this goal, getting them to complete a purchase can be tough.

Thankfully, third-party platforms open the door to huge customer bases who will be more comfortable making a purchase on this site. By working with a dedicated Amazon agency, your products will become more visible. To people that have a buying intent.

An Amazon store should be the top aim on your agenda. However, an eBay store or Etsy store could be used too. Or you could turn to offline retail outlets. 

3| Turn to influencer marketing

Social proof is one of the most powerful tools at any marketer’s disposal. Social media influencer marketing can be one of the greatest weapons in your arsenal.

It verifies your brand while also making consumers want to emulate their favourite personalities. Better still, they can view your products from a buyer’s perspective and promote the best USPs.

The right influencers will showcase your brand to new prospects who still fit into your target audience. In turn, this should lead to a pleasing conversion rate.

4| Utilise the power of testimonials

Before completing a purchase, most consumers will want to know what others have to say about your products. Trustpilot verified testimonials can fill your prospective customers with confidence in the company.

While it doesn’t necessarily guarantee that you’ll gain a sale, it does rip down one of the biggest obstacles. Without positive reviews, it instantly raises doubt from the consumer.

Besides, testimonials often provide the answers to consumer questions. So, it can make life easier for your customer care department too. 

5| Create timed offers

The fear of missing out, otherwise known as FOMO, is a major driving force that can gain you more sales. Timed offers and promotions are fantastic ways to force consumers into making a decision.

Some people will reject the opportunity to get a good deal. However, many others will convert. While the profit margin may be a little smaller, you’ll have spent less on marketing to them.

It is a move that can make your sales funnel far more efficient. Some of the people that ignore the deal will still buy the products at a later date too. 

6| Look to promotional days

In addition to running timed deals through emails and other channels, you can use promo days to gain quick sales. They could take place via your online store or brick-and-mortar venues.

Either way, it is a chance to build excitement around the brand while showcasing the benefits of your products to mass audiences in a single day. Of course, it can be very effective for product launches.

Another avenue to consider is trade events. It allows you to reach a target audience of either B2B or B2C clients and can bring a lot of orders in very little time. 

7| Team up with another company

When operating a modern business, it is easy to fall into the trap of assuming it’s your company versus the world.

It doesn’t have to be that way, though. In fact, teaming up with another brand can directly yield more sales. For starters, you could run a joint promotion where consumers can buy goods from both companies at a discount. It still helps you turn a profit.

Moreover, the mutually beneficial agreement can help you win new customers from the other brand. After all, if they trust the other company, the vote of confidence will have an influence.

 8| Create a community

It’s important to remember that consumers don’t only judge brands on their products. They also want to work with brands that they like.

Building a community where they actively participate in the journey is crucial. You can do this via social media interactions, running questionnaires, and other steps. Meanwhile, content that provides an insight into the people behind the brand is beneficial. 

When consumers feel emotionally connected to the company, there is a far greater hope of gaining their sales.

9| Invest in the brand ethos

As well as being liked, you need to be trusted. People want to use brands that align with their outlook on life.

Supporting environmental causes or political matters can have a telling impact on your bond with the clients. It gives them an extra incentive to use your company. So, when supported by the right products and services, there is every chance that you will gain more sales.

Furthermore, building a strong brand ethos is something that will actively support your employees. It provides guidance and helps them resonate with the company. 

10| Be persistent

Finally, it should be noted that it takes an average of eight touchpoints to gain a sale. With this in mind, you simply cannot afford to ignore the need for persistence.

Connecting with leads and prospects across multiple channels is essential for success. Crucially, there needs to be a sense of consistency as any ambiguity or confusion will cause them to take their custom elsewhere.

Focus on the ideas mentioned above to promote your brand and products in an effective way. Aside from winning new clients, it should lay the foundation for gaining their loyalty too.