What makes people love some retail shops more than others?

While it's true that many shoppers prefer the convenience of online shopping, there's nothing quite like going to a bricks and mortar store and browsing for the things you want to buy in person.

For instance, buying online doesn't allow you to double-check whether something is 100% right for you, especially if your spacial awareness isn't great and you want to buy a new sofa for your living room!

What's more, going on a shopping trip is often a social occasion for some folks. But what makes people want to visit some retail shops more than others?

Price and availability are undoubtedly the top reasons, but there are several others you need to consider if you want your retail establishment to play on an even field.

A welcoming atmosphere

After pricing and availability, the most important reason some people love certain shops more than others is the welcoming atmosphere.

Put it this way: you would rather spend money in a shop with friendly, helpful staff than somewhere that feels intimidating and condescending!

Supermarkets are an excellent way to compare that aspect of retailing. A visit to Waitrose, for instance, will feel more relaxed and welcoming than somewhere like Aldi, especially if you need assistance finding a product.

In each Waitrose and Partners branch, the "welcome desk" by the entrance of each store has staff that can assist with any customer service enquiries. In contrast, Aldi staff generally rush around to complete timed tasks, resulting in little time available for customer service.

An enhanced shopping experience

Another reason shoppers love going to some stores more than others is due to the enhanced shopping experience they receive.

It's no secret that shopping can be a time-consuming exercise, so if you go somewhere with kids (or unwilling adults) in tow, there must be something that should make them feel happier about going to that particular shop.

For example, shops with lounge areas populated with comfortable trade furniture are great for kids and adults alike to sit down and relax while their loved ones do their shopping.

A focus on convenience

One goal all retailers should have is to make life easier for their customers. But how can you make the shopping experience more convenient for them?

An example is by offering simplified ways to pay. Options like NFC payments from smartphones via Apple Pay or Google Pay mean customers can still buy what they want if they forget their payment cards at home.

Inclusivity and accessibility

Not all customers can walk around your shop unaided, and some may need sticks or walking frames, while others may use a wheelchair. Therefore, it makes sense to create a wholly accessible retail shop design that all your customers will love.