Wayfair Decorify solution taps generative AI technologies to power shoppers’ home personalisation journeys
Wayfair has launched Decorify, a new way for shoppers to reimagine their spaces and hone in on their style preferences.
In a pilot application, this uses a generative AI model that creates shoppable, photorealistic images to enable consumers to envision their own homes in new styles by uploading a picture of their space.
"Anything we develop or deploy for our customers, including GenAI, must support our mission to help everyone, anywhere create their feeling of home," says Wayfair Chief Technology Officer Fiona Tan.
"Viewing generative AI through this pragmatic lens enables us to prioritise where and when we deploy development resources and ensure applications like Decorify delight our customers."
Shoppers can: Upload unlimited photos and delete them at any time; Shop across a wide selection of the Wayfair catalogue directly from their reimagined virtual room; Use on mobile or desktop via browser.
"Leveraging generative AI technologies, Decorify creates a discovery experience that provides endless inspiration and powers the home personalisation journey," says Shrenik Sadalgi, Director of Research and Development at Wayfair. "
“It is the latest example from Wayfair Next of how we use visual inspiration, such as 3D, spatial computing and now generative AI, to create unique, novel and functional customer experiences."
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