Italian job: M-Cube launches immersive visual and audio installation in Florence train station

M-Cube has unveiled a digital signage installation in Florence, Italy.

Located at Florence Santa Maria Novella train station, the 25 metre long, 30 million pixel installation has 400 modules installed on a total surface of 200 square metres. It gives life to an immersive experience with 3D art and audiovisuals.

To date, footfall has amounted to over a million visitors.

Along with being an attraction to tourists and locals, it also provides the opportunity for advertising.

With a footfall of 160,000 passengers per day, Florence station is one of the busiest train stations in Italy. 

Leonardo Comelli, Italy Business Director at M-Cube, comments: “With evolving consumer expectations, digital experiences are growing in importance to assist brands in enhancing their offering.”

“The integration of the digital and physical world is crucial in enhancing and unifying the overall customer experience. I would like to express gratitude to Real Media for collaborating with us on this project.”

“The immersive tunnel we have developed exemplifies the power of digital tools in bringing emotions to life and creating impactful representations.”