Shiseido Americas selects Amperity for real-time personalised customer experiences across physical and digital worlds

Amperity is working with Shiseido Americas to help create connected and personalised digital customer experiences across all of its brands.

Amperity brings together data from all the beauty giant’s online and offline touchpoints, including pre-purchase, Point of Sale, and post-purchase customer care to create unified customer profiles.

“As an omnichannel retailer, we are laser focused on understanding our customers and the channels they want to interact in, while ensuring we are delivering consistent customer experiences,” says Kristin Morseman, Senior Vice President Americas Digital Transformation at Shiseido Americas.

“With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers."

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Amperity's AI powered identity resolution and unified customer profiles build a complete customer view enabling Shiseido Americas to target shoppers with affinity based, personalised communications throughout their journey.

“The luxury beauty market is at the forefront of digital innovation, and they are finding unique ways of using data to gain a competitive edge in an omnichannel retail environment,” says Barry Padgett, CEO at Amperity.

“By partnering with us, Shiseido Americas now has the critical data foundation required to enable them to deliver real-time personalised customer experiences across in-store and digital worlds.”