SES-imagotag and HowGood deliver sustainability metrics at shelf-edge for food and beverage products
SES-imagotag and HowGood have announced a partnership to provide consumers with transparent product information, delivered in stores, at the shelf-edge.
This will give shoppers access to data on over two million products directly on smart digital displays in stores, thanks to SES-imagotag’s VUSION IoT Cloud platform, which connects retailers, brands and consumers.
The data comes from HowGood and ranges from greenhouse gas emissions to water usage to labour risk. The digital displays will be available globally this autumn
Through HowGood, consumers can select products that use less water than average in their production (Water Smart), have lower greenhouse gas emissions than average (Climate Friendly), have a simple formula with seven or fewer ingredients (Clean Label), made with ingredients that are not dependent on commercial or industrial processing (Minimally Processed), contain ingredients that minimise the use of petroleum-based herbicides, fertilisers and other chemicals (Low Synthetic Inputs), or respect workers’ rights and dignity (Fair Labour).
These labels, among others, will be displayed in stores on electronic shelf labels, TVs, shelf-edge video displays, etc. along with product price and other key information.
The collaboration between SES-imagotag and HowGood has been piloted at Kavanagh’s Budgens Belsize Park store in the UK.
Using integrated SES Pulse analytics software, the store measured an average increase of 25.8% across all products labelled with HowGood attributes. While all attributes contributed to upsells, products labelled with “Fair Labour” showed the most significant increases of 45.1% on average.
Alexander Gillett, CEO and Co-founder at HowGood, says: “We are delighted to partner with SES-imagotag to incorporate our sustainability data into a modern solution for retailers looking to capture the quickly emerging market of eco-conscious consumers.”
“The global retail landscape is changing, and this partnership will enable forward thinking retailers to clearly communicate their value to customers, remain dynamic in their in-store marketing, and drive revenue while having a very significant and meaningful impact on the planet.”
Roy Horgan, SEVP Strategy, Marketing & Communications at SES-imagotag, comments: “We are very excited to partner with HowGood, a pioneer and leader in sustainability intelligence for food companies.”
“Together, we can offer a unique value proposition to our customers and consumers, by delivering real-time and trustworthy sustainability information at the shelf-edge, where most purchase decisions are made.”
“This partnership is aligned with our vision of creating a more sustainable and positive commerce, where physical stores become digital assets that can provide better services and experiences to shoppers.”
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