Lapeyre selects SES-imagotag and its VUSION platform as part of retailer’s digital transformation push
Lapeyre, a home improvement retailer, has announced the deployment of SES-imagotag’s VUSION IoT Cloud platform and electronic shelf labels (ESLs) across its 132 stores in France.
Alongside pricing automation, the ESLs will provide access to a multitude of services.
By way of example, QR codes that can be flashed will enable customers to access the store’s catalogue, interactive product descriptions (technical specifications, videos, etc.) with a link to Lapeyre’s e-commerce site, and the ability to confirm product availability in-store or online.
“At the end of 2021, we launched the ‘Convergence and Growth’ strategic plan. One of the pillars of this plan is to facilitate access to our products and to once again lead in customer satisfaction,” says Vincent Cotteaux, IT Director at Lapeyre.
“The customer experience has been optimised and investments have been made to innovate, modernise and digitalise the stores. The deployment of the VUSION platform fits perfectly within our global roadmap and is part of the digital transformation of our company.”
Sébastien Fourcy, SEVP EMEA at SES-imagotag, comments: “We are delighted to collaborate with Lapeyre. Our work with them confirms the relevance of our solutions for all types of stores, including in the home improvement sector.”
“By equipping all of Laypeyre’s stores in France, we strengthen our presence in this high potential sector, at the heart of our diversification strategy in Europe.”
Continue reading…