Virtualstock tapped as technology platform of choice by Asda to extend supermarket chain’s online product range

UK grocery giant, Asda, is working with Virtualstock as it extends its online product range, across multiple categories.

One of the first sellers to go live on george.com is Decathlon, which will be ranging a selection of sporting equipment, and more sellers are expected to be added in the coming weeks.

"Working with Virtualstock has enabled us to extend our range to customers by onboarding trusted brands such as Decathlon. This has given us the opportunity to appeal to a wider customer audience and grow our revenue," says Andrew Thompson, Senior Manager eCommerce Portfolio at Asda.

“We are delighted to have partnered with Asda. This is a continuation of an emerging trend to grow online sales through carefully selected partners to create a curated online extended range,” says Ed Bradley, CEO at Virtualstock.

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.