Bensons for Beds enlists Virtualstock as UK retailer aims to boost dropship online sales

Virtualstock, a dropshipping SaaS platform, has been selected as Bensons for Beds’ new technology partner.

Its tech will be used to enhance the retailer’s dropship capabilities and provide a richer shopping experience by expanding its online product range, at a time when consumer preference is increasingly turning towards internet shopping.

Migrating to the new platform will also help to streamline its operations; buying stock at the exact moment customers purchase it, reducing surplus stock and warehouse space

Gavin Chappell, Chief Operating Officer at Bensons for Beds, comments: “Understanding the evolving needs of our shoppers is key to us continuing to grow our online sales and profitability, whilst also ensuring a better buying experience for our customers.”

“We are confident that our partnership with Virtualstock will empower us to increase profitability by reducing operational costs through real-time supply chain visibility. Additionally, it will enable us to expand our online product range through trusted dropship suppliers.”

“Combined with our recent acquisition of eveSleep, this positions us to provide customers with more high-quality sleep solutions at competitive prices than ever before.”

Ed Bradley, CEO at Virtualstock says: “We are very excited to announce our partnership with Bensons for Beds. This collaboration enhances the control and visibility of stock and orders, and offers expanded choices for Bensons for Beds and their customers.”

“This decision aligns seamlessly with their broader plan to develop their online sales channels in 2024 and beyond, with Virtualstock contributing to the growth of e-commerce operations and overall profitability.”