OnBuy follows Google Cloud partnership with international expansion across EU and North America

UK-based online marketplace, OnBuy, is gearing up for an expansion initiative planned for 14 countries by the end of 2024.  

The roll-out begins in the EU before the end of the year and continues with North America in 2025.

The news comes on the heels of OnBuy’s Google Cloud partnership, which will enable the business to expand internationally with cloud infrastructure that aims to improve both seller and customer experiences, reduce costs and enable new revenue streams.

The pair say that the partnership will enhance operational efficiency and provide customers with faster and more secure checkout experiences, and greater flexibility, whilst enabling the marketplace to grow around the globe. 

Cas Paton, CEO and Co-Founder at OnBuy, comments: “Our point of difference is the secret to our ongoing success. We balance seller and customer benefits to deliver an online marketplace that’s fair for all.”  

“Our cashback proposition is game-changing for retail. As an impartial online marketplace, we’re proud to connect sellers with over six million customers and are eager to expand this number even further. Having already awarded over £1.6 million in cashback across the UK to date, we are now primed to deliver tangible cumulative value to customers across Europe and North America.” 

“We plan to use our new international footprint to build customer awareness of a smarter way to shop; immediate cashback guaranteed, with no third parties, tracking, or privacy issues. Now is the perfect time for an innovative disruptor like OnBuy to challenge the leading brands with a fresh viable customer proposition.”

“With global economic conditions putting increasing pressure on sellers and customers alike, our unique cashback model is the key to additional value.” 

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.