Avery Dennison and The Kroger Co. set to embark upon RFID inventory automation technology partnership

Avery Dennison is set to begin working with The Kroger Co. to build a better associate and customer experience through RFID inventory automation technology.

The collaboration makes item level digital identification possible, with the aim of enabling more frequent and more accurate inventory information to maximise freshness, reduce waste and improve the associate experience.

“Kroger’s customers and associates are at the heart of everything we do,” says Jordan Poff, Vice President of Retail Operations at Kroger. “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our associates to spend more time with our customers.”

The collaboration will begin in the bakery department, implementing RFID embedded labels on each item.

Julie Vargas, Vice President and General Manager of Identification Solutions, says, “For decades, Avery Dennison has been the driving force behind connecting physical products with a digital identity to unlock data accuracy and efficiency in retail and supply chain operations.”

“With this collaboration, we are committed to Kroger’s initiatives to optimise associate time, reduce waste from overproduction and ultimately deliver a uniquely valuable customer experience.”

2024 RTIH INNOVATION AWARDS

RFID is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.