New ways of working: Primark Birmingham High Street store goes live with Click and Collect service

Primark has launched a Click and Collect service at the retailer’s flagship Birmingham High Street store.

It was one of 24 locations to go live with the offering yesterday.

In a LInkedIn post, Amy Anson, Department Manager Level 2 at said store, commented: “It’s been an exciting few weeks, training all our colleagues in the ways of working, setting up our new Click and Collect area and seeing how our ever growing company expands further, to offer customers another way of shopping in our amazing stores. We can’t wait to get started!”

Primark’s Click and Collect service is expanding to all of the retailer’s 184 stores in Great Britain by the end of 2025, following an 18-month trial.

Formerly the site of a shopping centre, since it opened in 2019 Birmingham High Street has held the Guinness World Record for the world’s largest retail fashion store at 160,000 sq. ft.

Portugal

Primark recently opened a new store in Montijo, Portugal, its first in the country to feature self-service checkouts.

Stephen Regan, Group Board Executive at Primark, said: “This is a very special moment for the Primark Portugal team as it's the first new store in the Portuguese market in seven years, the 11th store in Portugal, and the 452nd globally.”

“It's also the first Portuguese store to offer self-service checkouts and the first to open as part of our €40 million investment announcement in the market.”

He added: “I was delighted to visit the store and it looks amazing. I am sure our customers will love the modern aesthetic and the immersive shopping experience they will have in Montijo, which includes a distinct scent and curated soundtrack.”

“The team has done a fantastic job, so huge congratulations and a big well done to everyone who supported with this opening. An incredible achievement for everyone involved and our business. Best of luck to the Montijo team with their opening weekend!”

2024 RTIH INNOVATION AWARDS

Click and Collect and self-service checkouts are key focus areas for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.