Focus on innovative retail technology as Excel London and Costa Coffee complete overhaul of in-venue stores

Excel London and Costa Coffee have unveiled their refreshed in-venue stores, including touchscreen ordering systems.

With thousands of visitors attending Excel London every month, the venue prioritises efficiency and speed.

The upgrades to both Costa Coffee stores focus on innovative technologies to streamline the ordering process, ensuring more customers can place their order seamlessly to receive their coffee quicker than ever.

In addition to new touchscreen ordering systems, additional coffee machines have been installed to expedite service during peak hours. Both stores are also using staff headsets, making them the first non-drive thru Costa Coffee stores to implement this communication technology.

The stores have also received an uplifted new design, with a modern look and comfortable furniture added.

The move forms part of Excel’s continued £350 million investment strategy. Simon Mills, Excel’s Chief Commercial Officer, comments: “With four million visitors a year and that figure set to grow with the opening of our new Waterfront destination, Excel has been continually investing in its venue, infrastructure and facilities.”

“We know how important quality and timely F&B is to our time-conscious visitors and, of course, the importance of networking over a good cup of coffee. Working with the Costa Coffee team, we believe we have created a modern, cutting-edge environment for our guests and most importantly of all, providing the fastest possible service.”

Luke Shaughnessy, Regional Operations Director at Costa Coffee, says: “We're excited to refresh our two stores at Excel London, empowering our talented baristas with the tools and training to ‘excel’ in this busy event venue. We’re committed to delivering exceptional service, ensuring that more customers can enjoy their favourite Costa coffee, whether that is on the go, or enjoyed whilst relaxing in-store.”

2024 RTIH INNOVATION AWARDS

Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.