Ameba raises $7.1 million seed round as it targets global supply chains with its AI powered platform

Ameba, an AI driven platform helping companies manage and unlock growth from their complex supply chains, has announced a $7.1 million seed round led by Hedosophia. European early-stage investor Visionaries Club reinvested, having led Ameba’s pre-seed round, and Anamcara also participated.

Ameba’s team of supply chain, AI, quant and deep-tech specialists is led by founders Cedrik Hoffmann, former Supply Chain Director and Co-founder at e-commerce firm VALOREO, and Craig Massie, a former Palantir engineer who built the S&P 500 firm’s data privacy tool. 

The firm’s platform uses AI on top of existing software to give brands real-time, bespoke insights into their global supply chains. It automates the extraction of data in multiple languages from sprawling sources – emails, WhatsApps, PDFs, Excel and more – and brings it into a single “source of truth” platform.

With insights into the source and status of every product on a chain, brands can predict disruptions; react to bottlenecks; and get enhanced visibility into their sustainability efforts.

"Brands today face intense pressure to meet rapid shifts in consumer trends while delivering on expectations for fast, low-cost, and sustainable supply chains,” says Hoffmann.

“Many of the biggest names in fashion still manage their supply chain data on Excel and communicate with suppliers via email or WhatsApp. We want to transform customers’ operations while meeting them where they are today. With Ameba, we’re turning supply chains from bottlenecks into engines of growth.”

“With brands constantly juggling data, managing sprawling inventories and fighting fires across their supply chains, they have no choice but to be reactive; to address the task or fight the fire directly in front of them,” says Massie.

“They rarely have time to take a step back, look at their supply chain as a whole and identify areas of untapped efficiency and growth. Ameba finally transforms these reactive processes into proactive solutions that are only possible due to our team’s deep understanding of the market, its challenges and the tech needed to solve them.”

Ameba reports a growing customer base across the consumer goods and home decor markets. British interior hardware and lighting company, Plank uses Ameba to manage 300+ products from over 20 suppliers across Asia and Europe, in real-time.

Within the first three months Ameba generated over 140 alerts highlighting critical production and delivery delays that would have previously been missed or overlooked.

While Evelien Kahn, Founder and CEO at MDV says: "Ameba has changed how we operate. Not only are we on top of our supply chain, including inbound and outbound orders, but we’ve also become more scalable and agile.” 

More recently, the brand has moved into fashion, onboarding one of Europe’s leading fashion groups, with stores across the Netherlands, Germany and Belgium and suppliers across China and South East Asia. The new funding will fuel Ameba’s further expansion into sectors it labels ‘desperate for disruption’, including fashion and textiles.

Isabella Yamamoto, Principal at Visionaries Club, says: “We’ve seen immense downward pressure on supply chains across all industries, with organisations fighting against increasing complexity and fragmentation in their supplier base.”

“After speaking to many supply chain owners, we were convinced that Cedrik and Craig had the experience to  build a disruptive business using AI to eliminate fragmentation in supply chains and unlock competitive advantage for brands.”

2024 RTIH INNOVATION AWARDS

Supply chain technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.