Digital transformation push sees AMBEST team with Rovertown on launch of mobile app for professional drivers

AMBEST, a member owned, US wide network of independent truck stops and service centres, has worked with Rovertown on a new mobile app designed to enhance the professional driver experience.

"We're excited to offer AMBEST members the most advanced app solution in the industry," says Chuck Ryan, President and CEO at AMBEST.

"Our team spent over a year reviewing dozens of technology vendors, and every arrow kept pointing back to joining the Rovertown app platform. Our partnership has delivered a truly unique app experience that sets a new standard for the professional driver community.” 

A combination of geolocation technology, advanced search tools, and both store level and state level messaging and promotional capabilities ensure a real-time, tailored experience for every driver regardless of their physical location.

Additionally, the app enhances the value of participation in the AMBUCK$ rewards programme - created in 1994 and currently celebrating its 30th anniversary - while amplifying the reach of high value giveaways and providing access to promotions on a range of products, including age restricted offers.

Recognising that professional drivers are looking for ways to stay entertained during freight deliveries, AMBEST chose to develop a racing game called AMBUCK$ 500, featuring a custom designed semi-truck.

Future opportunities to win custom AMBEST merchandise, including trucker hats, will be available to the top players.  

"We strive to provide top quality products and an exceptional experience at each of our more than 80 locations. When professional drivers search for their next stop, it's important that they are able to notice what makes ours so unique," says Doug Yawberry, President of Knoxville, Tennessee-based Weigel's.

"As proud AMBEST members, we're delighted that the new AMBEST app does exactly that."

“After our first meeting with the AMBEST team, it was clear that they wanted something unique,” says Chris Patton, Head of Integrations and Implementations at Rovertown.

“We were ready for this challenge. With AMBEST locations featuring hundreds of different amenities, we delivered new features that help professional drivers easily and efficiently find what they need. I’m proud of this partnership since the result is one of the most advanced mobile apps in our industry.” 

As the first phase in a digital transformation initiative, additional features will be added to the app in the coming months.

2024 RTIH INNOVATION AWARDS

Mobile retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.