Mother-daughter duo Cindy Crawford and Kaia Gerber host Bambuser powered ZaraStreaming shopping event
Video commerce platform specialist Bambuser has announced a live shopping partnership with Zara.
In a LinkedIn post, Louise Blomqvist, President of EMEA at Bambuser, said: “Last week marked a historic moment for our teams, and I couldn’t more proud to share that we’ve partnered with one of the world’s most iconic fashion brands, Zara, for their very first ZaraStreaming.”
“Our collaboration is a testament to the power of innovation and how technology can transform the retail experience. By combining Zara’s dedication to brand and image with our streaming capabilities, we’ve created an interactive, real-time shopping experience both exciting and engaging for customers worldwide.”
Hosted by mother-daughter duo, Cindy Crawford and Kaia Gerber, who brought a Zara collection to life, this offered personal styling tips, with the aim of making the experience engaging and relatable. It was directed by David Lowery and styled by Carlyne Cerf de Dudzeele.
Blomqvist concluded: “Thank you to the incredible teams at Bambuser and Zara for making this possible, and to our global community for embracing the power of video shopping with us.”
2024 RTIH INNOVATION AWARDS
Video shopping is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.
The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.
It’s free to enter and you can do so across multiple categories.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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