How to level up your brand's presence on Instagram

In today’s world, Instagram is one of the most effective platforms for brands looking to connect and grow their audience. It has over a billion active users and a strong focus on visual content, so it’s the perfect place to showcase your brand's personality.

Whether you’re just starting or trying to enhance your strategy, Instagram is the place for you to level up your brand’s presence if you want to see transformative results in your business.

Creating a brand aesthetic

Creating a cohesive brand aesthetic is imperative for growth and making your brand recognisable to your audience. You must consider colours, fonts, image styles, and the overall look to align with your brand's personality. When users visit your profile, these factors will give them an idea of your brand values as they’ll make assumptions when they look at your feed.  

This builds trust with your audience. If you proactively plan your posts in advance and use design tools for a consistent look and theme, this can make a world of difference when developing a brand aesthetic.

Leveraging Instagram Stories

Instagram Stories are an excellent way to build authenticity and share moments in real-time. They are also a great way to capture behind-the-scenes content and daily updates showing your brand's human side.

Stories disappear after 24 hours, allowing for a more casual, spontaneous look into your brand's day-to-day activities. This encourages followers to engage without the feeling that they’re seeing a professional advertisement or being sold something.

Interactive content for engagement

Instagram offers multiple interactive features that you can use to your advantage. These include polls, Q&As, and quizzes that allow you to engage directly with your audience. This doesn’t just drive engagement; it also helps to provide valuable insights into your brand’s preferences.

If you ask questions that relate to your brand or products, you can strengthen your brand's community and keep them interested in the future content you put out.

Profile optimisation

First impressions mean everything online. Your profile is the first thing people see on Instagram, just like when you see someone on the street for the first time. Your bio should convey what your brand is about and how you add value to your audience.

The bio is a good opportunity to use relevant keywords that reflect your brand. It should include a link that points users towards your website, blog, or any other online resource you own.

Collaborating with an Instagram marketing agency

Navigating Instagram’s possibilities can be overwhelming for someone who hasn’t used it before. That’s where an expert agency can offer a hand. If you partner with an Instagram marketing agency in London, you can streamline your approach because they can help you create a custom strategy tailored to your needs.

They can handle the analytics and manage the campaign to effectively reach your target audience. Agencies can help you by setting measurable goals so content can be analysed to see which ones perform best, and they can help you stand out amongst your competitors. If used correctly, you can take your Instagram game to the next level with data-driven strategies.

Staying up-to-date with the algorithm

Instagram’s algorithm is always changing, and staying up to date with these changes is crucial for maintaining visibility in the online realm. One day, the focus might be on reels and stories, but by the end of the week, it could be about something completely different.  

Take advantage of Instagram’s latest features, i.e. reels, shopping and highlights, to diversify your content and increase engagement. If you follow the updates of the algorithm, you’re ensuring that your content isn’t buried and so that it remains relevant in your followers’ feeds.

Performance analysis

When it comes to growth on Instagram, data is your best friend. You must continue to regulate and check critical metrics like the engagement rate, impressions and profile visits to see what’s working and what may need tweaking.  

A strategy is better than guesswork. You can use Instagram’s built-in analytics systems or third-party tools to track your performance, which can help you adapt and optimise your approach.

Conclusion

Ultimately, Instagram is a dynamic platform with endless potential for brands willing to put in the effort to connect and engage. If you follow the correct steps, like the ones mentioned above, you’ll be setting your brand up for success.  

If you want your results fast-tracked, working with an Instagram marketing agency can help guide your strategy and give you the expertise you need to stand out and grow compared to your competition. If you implement these tips today, your Instagram presence will thrive in no time.