Primark Lincoln store goes live with Click and Collect as retailer expands service to all Great Britain stores

Primark continued its Click and Collect roll-out last week, with its Lincoln store going live with the service.

In a LinkedIn post, Klaudia Pilarczyk, Team Manager at Primark Lincoln, said: “The past few weeks have been very busy and interesting starting with my training in Manchester to then planning and rolling out training to managers and colleagues at our store. A week of construction works later we are now fully set up and live.”

She added: “You can now get your wardrobe staples online seven days a week, 24 hours of the day. Visit our site to get your Click and Collect order delivered to our Lincoln store, where one of our lovely colleagues will assist you on your journey. It’s been a pleasure to be a lead in this exciting project!”

Also last week, Primark turned on Click and Collect at its Hanley, Hereford, Mansfield, West Bromwich, and Worcester stores.

Birmingham

In October, Primark launched Click and Collect at the retailer’s flagship Birmingham High Street store.

It was one of 24 locations to go live with the offering at that time.

Amy Anson, Department Manager Level 2 at said store, commented: “It’s been an exciting few weeks, training all our colleagues in the ways of working, setting up our new Click and Collect area and seeing how our ever growing company expands further, to offer customers another way of shopping in our amazing stores. We can’t wait to get started!”

Primark’s Click and Collect service is expanding to all of the retailer’s 184 stores in Great Britain by the end of 2025, following an 18-month trial.

Formerly the site of a shopping centre, since it opened in 2019 Birmingham High Street has held the Guinness World Record for the world’s largest retail fashion store at 160,000 sq. ft.

2024 RTIH INNOVATION AWARDS

Click and Collect is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.