Omnisend research flags top 20 best selling Amazon products that went viral on TikTok during 2024
A new study by e-commerce marketing firm Omnisend reveals the top 20 Amazon best sellers that went viral on TikTok in 2024, showing the app’s power to influence UK shopping trends.
Leading the charge is the COSRX Advanced Snail 96 Mucin Power Essence. Influencers like Mikayla Nogueira (@mikaylanogueira) raved about its transformative effects, driving an avalanche of sales under the viral hashtag #TikTokMadeMeBuyIt.
Beauty staples like CeraVe’s Daily Moisturising Lotion and Moisturising Cream, alongside La Roche-Posay’s Toleriane Sensitive Moisturiser, proved their staying power as must haves for Gen Z’s self-care routines.
Everyday items like Dove Deep Moisture Body Wash and Dettol wipes joined the viral trend, showing that even practical products can shine in TikTok’s spotlight.
Top 20 as follows
COSRX Advanced Snail 96 Mucin Power Essence (100ml)
CeraVe Daily Moisturising Lotion (236ml)
La Roche-Posay Toleriane Sensitive Moisturiser (40ml)
Clinique Almost Lipstick – Black Honey
Dove Deep Moisture Body Wash (450ml)
Crocs Unisex Classic Clogs
Stanley IceFlow Stainless Steel Tumbler
Sharpie Permanent Markers
Dettol Disinfecting Wipes
CeraVe Moisturising Cream (454g)
Nespresso Vertuo Capsules (various flavours)
TP-Link Archer AXE5400 Router
BIC Wite-Out Correction Tape
Stanley Quencher H2.0 FlowState Tumbler
Play-Doh Compound
LeapFrog Learning Friends 100 Words Book
Mielle Organics Rosemary Mint Scalp & Hair Oil
Fiskars Bypass Pruning Shears
Carhartt Men’s Loose Fit Short-Sleeve Pocket T-Shirt
Skechers Work Squad SR Trainers
The hashtag #TikTokMadeMeBuyIt dominated TikTok in 2024, appearing in 61% of videos featuring these products and generating over 40 billion views. Videos showcasing unboxings, reviews, and “must-have” lists drove sales.
The study also revealed how TikTok influences different age groups. Gen Z prioritises beauty and self-care, while Millennials lean towards practical and lifestyle items. Baby Boomers, meanwhile, gravitate towards hobby related purchases, less swayed by the platform’s viral trends.
Greg Zakowicz, Senior E-commerce Expert at Omnisend, says: “TikTok’s unique algorithm and fast-paced content make it incredibly effective for creating viral moments. Products that are visually engaging, affordable, and easy to explain – like skincare, fashion, and lifestyle items – tend to thrive on the platform. Viewers can see real results in a 10-second video, which drives immediate interest and trust."
“This is especially true for younger audiences like Gen Z, who are heavily influenced by social media. They trust recommendations from creators they follow, and that emotional connection makes them more likely to buy. However, it’s important for brands to diversify their strategies. While TikTok can deliver overnight success, pairing it with email, SMS, and other marketing channels ensures long-term engagement and growth.”
2024 RTIH INNOVATION AWARDS
Social commerce was a key focus area at the sixth edition of the RTIH Innovation Awards.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.
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