Alloy.ai partners with WM Barr to boost consumer brand’s sales capabilities and key retail relationships
WM Barr, maker of products for the home improvement and automotive repair industries, has selected Alloy.ai to enhance its ability to identify new sales opportunities, respond more quickly to changes in demand and strengthen key retail partnerships.
WM Barr’s brands include Goof Off, Klean-Strip, DampRid, Mold Armor, and Citristrip.
It was seeking a dynamic analytics platform that could give it near real-time sales and inventory data so it could better align supply and demand, and ultimately use insights to grow top-line revenue.
It says that it selected Alloy.ai because of the platform’s ability to automatically aggregate and normalise data from 850+ retailers and supply chain partners, then provide real-time analytics to power sales, marketing and supply chain decisions.
Alloy.ai’s ability to surface Point of Sale trends, highlight lost sales due to out of stocks and alert brands to phantom inventory issues, and provide data backed replenishment recommendations were all key factors in WM Barr’s decision.
“Converting data into valuable insights that help us better manage our portfolio is critical, partnering with Alloy.ai will help us accelerate this capability for WM Barr,” says Ricardo Gonzalez-Alduenda, VP of Sales at WM Barr.
“We’re excited that a leading brand like WM Barr selected Alloy.ai,” says Joel Beal, CEO and Co-founder at Alloy.ai.
“WM Barr, like us, is founded on innovation, and we look forward to partnering with them to help them grow revenue, increase efficiency and build stronger retail partnerships.”
“We couldn’t be more thrilled to add WM Barr to the growing list of home improvement and automotive care brands that trust us to grow their business.”
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