Lindor Chocolate a hit as Gopuff flags which Super Bowl LVIII commercials resulted in instant sales

Rapid delivery big hitter, Gopuff, has released its Brand Bowl results following the 58th Super Bowl at the weekend.

The report details which commercials had an instant impact on product sales on Gopuff, what customers ordered before, during and after the game, local snacking trends in the competing cities, and more.

“Spots during the Big Game are among the most expensive ads available – but it’s difficult to leverage those commercials to drive immediate sales or measure the immediate impact of that huge investment,” says Daniel Folkman, Gopuff’s SVP of Business.

“That’s where Gopuff comes in. With direct access to data and the ability to deliver products to customers instantly, we are uniquely able to leverage sales data to determine the efficacy of ads in real-time and draw distinctive insights into consumer behaviour and consumption habits."

While many commercials during the Big Game won the hearts and minds of America, Gopuff’s Brand Bowl helps answer the question: what won their stomachs? The company tracked purchases of advertised brands in the hour following that brand’s commercial.

Landing in first place, 2024’s Brand Bowl winner is Lindor Chocolate, which saw a 231% increase in units sold in the hour after its commercial“Life is a Ball” aired.

Tied for second place are Starry and Nerds’ star studded commercials. After these commercials aired, their brand’s products saw an 186% increase in sales.

And for the runners-up: Reese’s sales increased 70% immediately after its commercial for Reeses’s Caramel Big Cups. After Dove’s ads, Gopuff saw sales for the brand increase by nearly 60%.

Rounding out the top performers, Poppi’s ad drove a 66% increase in sales, M&Ms a 48% increase and Oreo a 40% increase.

Temu

Analysis of Google Trends search data shows that Temu exploded by 1,139% in the US on 11th February after its Shop Like a Billionaire advertisement aired.  

After comparisons with all brands featured in Super Bowl LVIII, promotional products company Pens.com found Temu caused the most online attraction, beating names like Volkswagen and Disney by over 190% in searches.  

Temu aired its commercial at the Super Bowl LVIII during each half of the championship game broadcast on CBS. The Chinese e-commerce giant also advertised on Bell Media’s simulcast of the game on TSN, CTV, and RDS in Canada. 

Produced in-house by the company’s creative team, the animated offering follows a protagonist who shares the joy of shopping for affordable quality products on Temu with the people she meets.

In addition to the in-game ad, it partnered with Christian McCaffrey, San Francisco 49ers running back, to give away $5 million in coupons and credits leading up to the big game as well as an additional $10 million in giveaways on the actual night.

A spokesperson for Pens.com comments: “Already averaging a volume of 4.6 million online searches a month in the US alone, Temu is steadfast in its pursuit of becoming America’s leading shopping app. In 2023, the brand was estimated to have paid $1.7 billion in marketing alone.”

“Since its Super Bowl debut last year, the platform expanded to three slots this year, sparking significant controversy along the way as the company grapples with ethical accusations.”

“Emerging as the undisputed leader among its competitors that night, the remarkable surge in popularity has led the company to establish itself as a substantial player in the industry.”