Alo Yoga teams with Obsess on alo Sanctuary, a wellness shopping experience for Apple Vision Pro
Alo Yoga has launched alo Sanctuary, pitched as the first wellness driven shopping app for Apple Vision Pro, the new spatial computer from Apple that made its debut last week.
Developed in partnership with 2023 RTIH Innovation Awards winner Obsess, as well as boutique innovation consultancy Ave Advisory, the app lets users experience mindful meditation in ultra-high fidelity outdoor environments while shopping Alo's entire collection of products in 3D.
The environments in the alo Sanctuary look and feel hyper-realistic due to the app's utilisation of key Apple Vision Pro technology features, including environments and spatial audio.
The app features four core environments – the beach, mountains, canyons and jungle – to showcase Alo's Navy, Midnight Green, Espresso and Wild Berry collections, respectively, and enables consumers to see how they can wear Alo in any setting.
The company plans to update the app's featured collections seasonally. Each environment features four life size, dressed and styled mannequins that consumers can rotate and engage with, while shopping selected products from each collection.
As part of the launch, alo Sanctuary will offer complimentary meditation exercises, previously only available through its subscription-based platform, Alo Moves.
The app features four to six meditations within each environment, allowing Apple Vision Pro users to participate in over 20 different meditations throughout the experience.
"We are proud to partner with Obsess, and Ave Advisory to launch the first wellness-powered shopping app that our community can experience with Apple Vision Pro," says Danny Harris, Co-Founder and Co-CEO at Alo Yoga.
"This is a new, immersive way for a visionary brand like ours to share a mindful experience that transports consumers directly into our world through interaction designed for spatial computing."
Alo Sanctuary is pitched as including first of its kind features specifically designed for Apple Vision Pro the that users control through intuitive hand and eye movements.
Progressive environments allow users to manually adjust the level of how immersed they are in the experience at any given time. Spatial audio cues enable users to adjust the volume on an experience depending on how "close" or "far" they are from where the sound originates.
"The visual fidelity of the Alo app experience in visionOS is remarkable, with scenes so realistic that users feel as if they're being transported into an outdoor shopping environment," says Neha Singh, CEO and Founder at Obsess.
"Shoppers can even interact with products as if they were in a physical space. They can bring them close enough to clearly see the weave and texture of an item, and get so granular as to see the difference between one spandex type versus another."
2023 RTIH INNOVATION AWARDS
Obsess emerged victorious at the 2023 RTIH Innovation Awards, picking up the Virtual Store of the Year gong for its work with American Girl.
Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.
The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
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