Currys targets Generation Z as it launches Trash Tycoon game in Fortnite to tackle growing e-waste problem
UK technology and electrical retailer Currys has built its own level in online video game Fortnite.
Pitched at Generation Z, this challenges players to collect as much e-waste as they can from a world awash with tech trash.
In an online statement, Currys says: “Our mission is to put an end to e-waste. According to a recent Uswitch study, the UK is predicted to become the world’s largest contributor of e-waste per capita this year.”
“So each year, we collect, re-use and recycle on average 60,000 tonnes of unwanted tech. That’s good news for the planet.”
“In addition to our recycling schemes, like ‘Cash for Trash’, where you get rewarded with a £5 voucher when you recycle your tech trash with us, we’re excited to introduce our brand new ‘Trash Tycoon’ game created in Fortnite – where we give players real-life gaming tech prizes.”
Check out more about Trash Tycoon and how the game works here.
WelcoMe
Currys has become the first tech retailer to partner with WelcoMe, with the aim of improving the shopping experience for customers with disabilities.
The partnership launched on Monday in conjunction with Neurodiversity Celebration Week.
A purpose built web app, the aforementioned platform works by allowing shoppers with a disability to register an in-person store visit, online.
Through filling out a quick form indicating any specific disability related needs or information, and an estimated date/time of arrival, stores are then notified of the upcoming visit giving them the opportunity to prepare for and accommodate any specific requirements etc.
The tool also gives retail partners access to pointers and best practice techniques to help accommodate anybody, specific to certain disabilities.
The trial will be piloted across 20 Currys stores around the Birmingham region, including: Birmingham Castle Vale, Birmingham Highgate, Birmingham Selly Oak, Burton, Cannock, Kidderminster, Leicester Fosse, Leicester St Georges, Loughborough, Merry Hill Retail Park, Shrewsbury, Solihull, Stafford, Stoke Festival Park, Stoke Longton, Sutton Coldfield, Tamworth, Telford, Wednesbury J9 and Wolverhampton.
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