Reiss partners with AI powered verification platform Compare Ethics to boost sustainable practices

Fashion retailer Reiss has announced a new partnership with AI powered verification platform Compare Ethics as part of its commitment to sustainability and the use of responsible materials and standards in this area.

Said platform evaluates and ranks the quality of green claims against regulatory requirements, and offers actionable steps for achieving full compliance.

It will verify between 3-14 data points for every sustainability claim made by Reiss, with the aim of ensuring compliance to all regulations and reducing internal workload.

Meticulously designed by our in-house design team, this collection combines our tailoring philosophy with McLaren Formula 1's thrill of motor racing, to bring you Tailored Engineering. @McLarenF1

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— Reiss (@REISS) February 15, 2024

Sally-Anne Newson, Chief Customer Officer at Reiss says: “We are dedicated to embodying sustainable practices in every aspect of our business.”

“Working with Compare Ethics means we can communicate our responsible sourcing achievements to our customers with total confidence and demonstrate our progress within responsible sourcing and ESG. We are delighted to be working with the organisation to verify our green claims.”

Abbie Morris, CEO at Compare Ethics, says: “Complying with sustainability regulations is no small feat due to the time, cost, and complexity of verifying all environmental claims and the fact that requirements often vary significantly across jurisdictions.”

“Our platform offers a way for retail businesses to quickly get the knowledge and expertise they need. We look forward to working with the in-house teams at Reiss this year as the organisation starts to scale its claims in line with the Green Claims Code.”