All we are saying is give gear a second chance: The North Face Renewed goes live in UK, powered by Archive
The North Face has announced the launch of The North Face Renewed in the UK.
Powered by Archive, this offers customers the opportunity to buy repaired and refreshed product directly from The North Face.
Each item listed on Renewed will go through an evaluation process then be cleaned/repaired as needed to bring it back to good as new.
To promote the launch, customers will be able to purchase Renewed product at the retailer’s Regent Street store for one week, starting on 29th April.
According to a press release: “In order to help keep gear in the wild and out of the landfill, The North Face Renewed launches online. A circular platform that gives hard worn garments a second life, offering the opportunity to buy repaired and refreshed product directly from The North Face.”
“At the start of the journey, The North Face, alongside trusted partner ACS, sends each item through a robust evaluation process to assess the needs.”
“Any item that is unsalvageable is donated, recycled, or upcycled and all other items are reviewed by technicians to inspect the gear and identify any issues that need to be refurbished.”
“Next, the items are cleaned to remove any dirt or debris from previous adventures to bring them back to factory standards.”
“Then highly trained repair technicians tune up the gear to make it good as new. Finally, each piece is quality assured before being added to the website for sale.”
A.L.C.
Last year, A.L.C., a Los Angeles-based women's ready-to-wear fashion brand, founded in 2009 by Andrea Lieberman, worked with Archive and SuperCircle to launch the ALConscious resale and recycling programme.
Consumers are able to buy and sell preloved A.L.C. items on the peer-to-peer marketplace or opt to send in any preowned clothing item for recycling through SuperCircle’s platform, and receive A.L.C. store credit, even if the item is made by another fashion brand.
The launch marked the first time Archive and SuperCircle had partnered to power a branded resale and recycling programme.
“A.L.C. has always been anchored by a sense of community, and this programme is an extension of us caring for, empowering and being accountable to our community,” said Lieberman.
“From empowering female artisans to upcycling vintage denim, we are constantly striving to make responsible choices. By launching ALConscious, we’re inviting our customers to expand their wardrobe, not their footprint.”
“We are thrilled to partner with A.L.C. to power the brand’s new ALConscious programme, which marks our first integration with SuperCircle,” said Emily Gittins, CEO and Co-founder at Archive.
“This launch is another example of how we are integrating our technology with a wide variety of logistics partners to create customised resale programmes for some of the world’s most innovative brands.”
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