Wesco taps Vroom Delivery technology as US convenience retailer reaches over $3 million in annual sales

Wesco, a US convenience store chain founded in 1952 and based in Western Michigan, reports a milestone in its delivery service operations.

Offering this at approximately 35 of its 55 locations, it achieved 43% growth in delivery in 2023 and surpassed the $3 million milestone with a total of $3.1 million in annualised sales.

“We believe delivery is an important piece of this industry’s future, and we want to lead the way,” says Nancy Westgate-Systema, President at Wesco.

“It’s all about serving customers on their terms, in the most convenient way possible. We’re proud of what we’ve achieved and look forward to continued growth in this important area of our business.”

Each Wesco location that offers delivery makes the service available from 11:00am to 10:00pm, seven days a week. Customers can order snacks, beverages, age restricted products, prepared food, household items, and more.

Popular prepared meals, including pizza and grinders, account for approximately half of sales. More than 22% of delivery customers have made an online EBT transaction.

Wesco was an early partner of Vroom Delivery, beginning in 2018, and the team continues to leverage its technology.

Behind the scenes, it utilises the likes of Vroom Delivery’s Automated Menu Management (AMM), back office and loyalty integrations, retention automation, thermal printer integrations, Pay360 payment solution. It is also testing new omnichannel ordering capabilities.

“I couldn’t be more proud of the team at Wesco and all they’ve achieved,” says John Nelson, CEO and Co-Founder at Vroom Delivery.

“Driving over $250k per month through delivery is a major milestone indeed. Wesco has become a delivery powerhouse, but I firmly believe that the best is yet to come.”