US retailer Gas N Wash works with Rovertown on launch of enhanced mobile app and rewards programme

Gas N Wash, a family owned chain providing fuel, convenience, and carwash needs in Chicago’s suburbs, has unveiled an enhanced mobile app and rewards programme.

Following a soft launch in 2023 and a migration to a new loyalty provider earlier this year, the app now ranks amongst the top 5% on Rovertown’s platform, based on average monthly active users per store.

“With over 30 locations, launching an app and updated rewards programme wasn’t about checking boxes. We understood the importance of doing this right,” says Laura Krawisz, VP of Marketing at Gas N Wash.

“Our team is working diligently to build an app centric and loyalty focused culture, and we’re proud of what we’ve achieved.”

Designed with savings and convenience at its core, the app provides users with several features.

A rewards programme, powered by Paytronix, enables members to save at the pump, collect cash back on in-store purchases, and earn complimentary car washes.

Lenny’s Lane, a mobile racing game, offers opportunities to win coins redeemable for candy and snacks, courtesy of Mondelez. Additionally, car wash subscriptions available through the app offer even greater fuel savings.

App exclusive coupons give customers access to free items across beverage, snack, and candy categories.  

“Laura and her team are doing everything our data suggests you should do,” says Bill Bustin, Head of Customer Success at Rovertown.

“As a former retailer, it’s very exciting to see what they’re achieving. The Gas N Wash app is one of the most successful in this industry and will continue to set new standards.”