Quad launches In-Store Connect, partners with The Save Mart Companies on initial roll-out across 15 stores

Quad has announced a new partnership with The Save Mart Companies to launch its in-store retail media network.

This positions digital screens and kiosks throughout the store, giving retailers and consumer packaged goods companies more impactful opportunities to deliver relevant promotions, share key product information and connect adjacent product options to shoppers.

“Physical stores continue to account for the vast majority of retail sales, especially for grocers,” says Kevin Bridgewater, Senior Vice President of Strategic Retail Initiatives for Quad.

“Teaming up with The Save Mart Companies on the In-Store Connect roll-out is a first of its kind partnership that demonstrates how retailers can generate value for the brands on their shelves, the customers in their aisles and their own bottom lines by deploying high impact, in the moment, in-store retail media networks that bridge physical and digital consumer connections.”

The Save Mart Companies will implement Quad’s technology in 15 stores across its three banners: Lucky, Save Mart and FoodMaxx.

“The in-store experience is rapidly evolving, and In-Store Connect allows us to create an engaging, dynamic environment tailored to the location and time of day the shopper is moving throughout the store,” says Tamara Pattison, Senior Vice President and Chief Digital Officer at The Save Mart Companies.

The initial roll-out will aim to demonstrate the platform’s ability to seamlessly integrate digital retail media into The Save Mart Companies’ existing in-store infrastructure and deliver relevant promotions and product information to shoppers in the form of digital kiosks, end caps, shelf screens and vertical banners.

Upon successful completion of the inaugural phase, The Save Mart Companies plans to expand the platform to its remaining 179 stores in California and Nevada.